AI TRANSFORMATION
Marianne
van Ooij.
I help organizations turn individual AI experimentation into shared, operational ways of working.That requires redesigning how work is structured beyond individual use.
EXPERIENCE
My work sits at the intersection of three disciplines.
Organizational psychology
How behavior forms and why individual change does not become collective practice.
Systems and workflow design
How work flows, transfers, and becomes shared across teams.
Change management
How to move people and organizations through structural shifts to change how work operates.
This combination is most effective in environments where accuracy matters, workflows are constrained, and adoption cannot rely on enthusiasm alone. These are also the conditions where standard AI programs most reliably stall.
WHAT I BRING
Organizational AI adoption and workflow redesign
Discovery, maturity assessment, and use case mapping
Cross-functional stakeholder alignment and influence
AI tool evaluation, selection, and operationalization
Workflow-level AI integration across enterprise systems
Governance, verification, and responsible deployment frameworks
Adoption measurement and operational impact visibility
0-to-1 transformation work in ambiguous environments
The hard part of AI adoption isn't the technology. It's getting people to actually change how they work.
Marianne van Ooij
BACKGROUND
AI Navigator
Founder. Current engagement at a Global Risk Institute delivering enterprise AI integration and adoption.
McKinsey & Company
Senior Transformation Manager. Enterprise, digital and cultural transformation across 20,000+ professionals, $150M+ in outcomes.
citizenM Hotels
Head of UX, AI Strategy and Innovation. Built and led generative AI strategy for customer experience.
Education
MA Organizational Psychology, Utrecht University. MFA Industrial Design, Pratt Institute.