Let's innovate
Hi. I am Marianne, a UX & change leader transforming strategy into impact
I lead UX strategy and business transformation, integrating research, design, and AI to create meaningful, scalable experiences.
​
By blending UX research, design strategy, and organizational change, I help teams scale design maturity, optimize decision-making, and drive innovation at the intersection of technology and human experience.

My approach
I believe UX is more than just design—it’s a strategic function that shapes business outcomes. My approach blends systems thinking, research, and agile execution to ensure UX is not just a tool for efficiency but a driver of innovation and growth.
As AI transforms the way we design and interact with technology, I focus on leveraging AI responsibly to enhance, not replace, human intuition. By integrating AI-driven insights into UX strategy, I help organizations navigate complexity, optimize experiences, and maintain a human-centered approach in an increasingly automated world.
My work spans industries but is always rooted in aligning UX, technology, and business goals to create impact at scale. ​​
​
-
UX Strategy & Experience Design
-
Design Thinking & Human-Centered Innovation
-
Change Management & Business Transformation
​




Experience
citizenM hotels | Head of UX & DesignOps
Established and scaled UX as a strategic function, embedding research, DesignOps, and customer insights to drive digital transformation and business growth. Led team development, expanding UX capabilities and fostering a high-performance culture.
McKinsey & Company | Senior Manager, User Research & Transformation | Head of PMO
Led UX-driven business transformations, integrating research into executive decision-making, optimizing workflows, and driving $150M+ in savings through strategic UX initiatives. Established and scaled a new UX function.
Developed a digital content re-design for a global change management program, leveraging UX insights to optimize engagement—increasing digital engagement by 500% within six weeks.
Moody's Analytics | Associate Director, User Researcher
Led UX research for a large enterprise financial platform re-design, enhancing usability, user requirement implementation, and engagement for B2B clients in financial services. Applied iterative testing and rapid design sprints to accelerate development.
​
Usablenet | Senior User Researcher
Specialized in mobile technology UX, working across e-commerce, travel, and accessibility to optimize digital experiences and increase conversion rates for clients.
​
Smart Design | Design Researcher
Applied industrial design thinking to early-stage physical product development, conducting human-centered research to inform physical innovations for clients.
​