Solving low product adoption by re-defining and scaling the problem
Combining existing foundational research insights with design thinking we made a case for restructuring the way the internal Data & Analytics function at McKinsey was organized.
The outcome was a drastic simplification of the internal structure, combining the efforts of multiple teams in 3 departments, into one Data & Analytics group, resulting in 10% client-facing efficiency increase and 25% FTE reduction, with improved and simplified experience for McKinsey's consultants.
Sector: Data & Analytics / Technology
My role: xx
For Team: PM, Tech lead, UX Researcher
Extended Team: Data & Analytics Senior Leadership, Department leaders, Data & Analytics stakeholders, Risk function
Conducted complex cross-functional and highly visible foundational research projects for internal departments and
teams on a wide range of topics, resulting in insight in the entire data value chain, technology, and end-user
experience to support strategic and operational objectives and several key internal process improvements:
Leveraged research insights to initiate process improvements and drive a merger of 5 data & analytics functions,
After 10 months of iterative prototype testing, build and QA, the first part of the upgrade was released. With increased promotion, this lead to 5% subscription growth and 10% reduction in attrition in the first six month after the release, due to improved content, UI and user experience.
This new portal brought together almost every aspect of Moody’s services, providing investors and issuers with a vast wealth of information, deeper content and analysis, greater transparency, and a user-friendly new interface - as well as direct access to the world-class analysts who create Moody’s ratings.
The new CreditView is not just an upgrade, but a step-change in terms of its content and capabilities. Quite simply, it reveals the full picture, providing a sharply focused 360o perspective on all the relevant market intelligence - not just ratings and research, but also insight into corporate capital structure, as well as credit transitions, bank analytics and much, much more.
In addition, CV2 offers a massively improved user-experience, with bespoke reporting, alerts and insight, as well as seamless access to all Moody’s data through Excel - enabling clients to work far more efficiently and productively than ever before.
The research process
“One of our team’s greatest achievements was our initiative to drive a cross-function merger of multiple McKinsey Data & Analytics teams. Marianne’s UX research insights were essential because they revealed opportunities for better alignment of a new, streamlined Data & Analytics organization structure; one that also drove increased internal efficiency."
Brian Bussing, PM, Analytics Team
Leveraging Design Thinking for organizational transformations bla blah