Corporate research repositories, also known as corporate knowledge repositories or corporate libraries, are centralized repositories that store and organize research materials, knowledge assets, and information within a company. These repositories serve as a valuable resource for employees, providing access to internal research, reports, studies, patents, and other relevant information. Here are some key aspects of corporate research repositories:
Sector: Data & Analytics function
My role: Developing ss
Team: Director, 3 UX Designers, 2 UI Designers, 2 Researchers, Content expert, Project assistant
Moody’s CreditView, or Moodys.com, offers information about Moody’s ratings, methodologies, and recent issuer and industry research for the more than 6,000 entities it rates. The platform has 25K subscribers in the financial industry.
When it was launched some years ago, Moody’s CreditView was mainly a simple means of gaining online access to the company’s credit ratings. But as demand grew for greater insight, and increased depth and breadth information for better decision-making, Moody’s embarked on an ambitious three-year program to revamp and reinvent CreditView.
Discovery & testing
MIXED-METHODS MULTI-CHANNEL BEHAVIORAL ANALYSIS
HYPOTHESIS & PERSONA DEVELOPMENT
BEHAVIORAL DATA ANALYSIS
USER INTERVIEWS AND PROTOTYPE TESTING
WALKTHROUGHS, FEEDBACK SESSIONS AND ITERATIVE PROTOTYPE TESTING
360° Customer reviews
2 key hypotheses based on initial discovery/personas were tested in a mix of user interviews, existing platform walkthroughs and prototypes
Iterative prototype testing
The highly technical nature of the Platform's financial content and the detailed specifics of fundamental credit analysis in different markets, required getting a thorough understanding of the financial industry and its vocabulary first, before meaningful user feedback could be gathered and interpreted correctly.
After 10 months of iterative prototype testing, build and QA, the first part of the 3-year upgrade was released. With increased promotion, this lead to 5% subscription growth and 10% reduction in attrition in the first six month after the release, due to improved content, UI and user experience.