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Abstract Futuristic Background

Design Systems

Corporate research repositories, also known as corporate knowledge repositories or corporate libraries, are centralized repositories that store and organize research materials, knowledge assets, and information within a company. These repositories serve as a valuable resource for employees, providing access to internal research, reports, studies, patents, and other relevant information. Here are some key aspects of corporate research repositories:

Sector: Data & Analytics function

 

My role: Developing ss

Team:  Director, 3 UX Designers, 2 UI Designers, 2 Researchers, Content expert, Project assistant

Complexity: High

Business problem

Moody’s CreditView, or Moodys.com, offers information about Moody’s ratings, methodologies, and recent issuer and industry research for the more than 6,000 entities it rates. The platform has 25K subscribers in the financial industry.

When it was launched some years ago, Moody’s CreditView was mainly a simple means of gaining online access to the company’s credit ratings. But as demand grew for greater insight, and increased depth and breadth information for better decision-making, Moody’s embarked on an ambitious three-year program to revamp and reinvent CreditView. 

Discovery & testing

MIXED-METHODS MULTI-CHANNEL BEHAVIORAL ANALYSIS

HYPOTHESIS & PERSONA DEVELOPMENT

 BEHAVIORAL DATA ANALYSIS

PATH ANALYSIS

USER INTERVIEWS AND PROTOTYPE TESTING

WALKTHROUGHS, FEEDBACK SESSIONS AND ITERATIVE PROTOTYPE TESTING

Activities

360° Customer reviews

  • Information Architecture

  • Card Sorting

  • User flows

  • Wireframes

Hypothesis testing

  • 2 key hypotheses based on initial discovery/personas were tested in a mix of user interviews, existing platform walkthroughs and prototypes

Iterative prototype testing

  • Information Architecture

  • Card Sorting

  • User flows

  • Wireframes

Challenge

The highly technical nature of the Platform's financial content and the detailed specifics of fundamental credit analysis in different markets, required getting a thorough understanding of the financial industry and its vocabulary first, before meaningful user feedback could be gathered and interpreted correctly.

Impact

After 10 months of iterative prototype testing, build and QA, the first part of the 3-year upgrade was released. With increased promotion, this lead to 5% subscription growth and 10% reduction in attrition in the first six month after the release, due to improved content, UI and user experience.

"The new CreditView is not just an upgrade, but a step-change in terms of its content and capabilities. Quite simply, it reveals the full picture, providing a sharply focused 360o perspective on all the relevant market intelligence - not just ratings and research, but also insight into corporate capital structure, as well as credit transitions, bank analytics and much, much more."

Neon Design Consultancy

Source: PR Campagne for Credit View

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