studi ij

"I have always wanted to become a designer, but decided to study something ‘useful’ first. In the back of my head I had the idea that if I would win the lottery I would go to art school. After working for ten years in strategic jobs, I did not win the lottery, but went to study design after all. It was an eye-opener.

I take a lighthearted approach toward designing products. I like my designs to tell a story, to refer to many areas of our lives. It is the process of coming up with new ideas that I like most. Designing for me is creating things that seem obvious, but that no one has thought of before. Whether the end result is a high end object, or a hand-crafted piece, matters less to me."